Price: £57.00 including p&p Format: A5 perfect bound, c.464 pages Published: August 2012 ISBN: 978-1-905482-58-0 Authors: Chris Gilchrist and Danby Bloch

“Your essential guide to providing the most profitable advice in the post- RDR world”

The Process of Financial Planning 2012/13 is the only comprehensive guide to the financial planning process written from the adviser perspective and presented in the context of the revised regulatory framework

The advice process, and how advisers build effective and profitable long-lasting relationships with their clients, is the basis of the new-style adviser business. Adopting professional methods and techniques is the cornerstone of these relationships

Practical strategies for financial planning advice...

As the provision of financial advice becomes more professional, with higher qualifications becoming the standard, you will be increasingly aware of the need to adopt professional standards for the methods you use in formulating and delivering advice to clients.

This new edition of The Process of Financial Planning provides a complete guide, starting with the definition of the scope of financial planning in a rapidly changing environment and ending with the 27 golden rules of financial planning.

Helping you analyse clients' needs, define values, risk profile and manage expectations...

The Process of Financial Planning provides you with the tools which will help clients to avoid being swayed by the biases revealed by behavioural finance and allow you to use the 6-step approach to financial planning. The book’s four main chapters cover:

• The scope of financial planning - The real benefits to the client of financial planning, categorising clients, behavioural finance and its application
• The financial planning process - Defining the advice proposition for clients and adviser charging methods, the process of financial planning - the key six steps, and the investment process
• Identifying and analysing needs and wants - Fact finding and agreeing client aims and objectives, client management issues, the main analytical tools, investment and risk profiling, key life stages
• The main areas of financial planning in practice - Financial protection, short term saving and investment, accumulation for retirement, retirement decumulation, estate planning, reviewing the plan, 27 golden rules of planning

The Process of Financial Planning 2012/13 is your authoritative guide to advising clients profitably in the increasingly demanding market, which will dominate, post RDR.